Weekend Wrap Up ~ Cyber Monday

All the holiday excitement is starting to die down. I hope everyone had a fun and safe Thanksgiving.  This year Blair and I crashed a friend's family gathering to celebrate. We had a wonderful time and are so blessed to have such great friends that we might as well call family to share with.


Even though a lot of things are indeed dying down, there is one more big hoorah before all is said and done. I am having a cyber monday sale starting TODAY and extending through all day Cyber monday in my Etsy store! This sale is for a whopping 20%! That can add up to some super sweet savings. To get this great discount use coupon code: "CYBERMONDAY11"  at checkout and your 20% discount will be granted! 


Here are a couple of great items that are available:

http://www.etsy.com/listing/82702476/mohawk-dinosaur-hat-for-boy-in-blue-and

http://www.etsy.com/listing/82701030/newsboy-golf-toddler-hat-hand-knitted-in?ref=v1_other_2

Stock in the store is limited at the time thanks to all you your custom order requests lately, so take advantage of it now before I sell out! I have hardly had time to make anything to add to the store. Speaking of which, I am still taking custom Christmas orders. There is VERY limited space for additional orders and they are filling up fast.  If you want something that you don't see in the store just in time for Christmas, let me know quick before time runs out!


As a heads up, keep on the lookout at the end of the week for the Future Friday segment! I have a couple of great new things that are on the list to add to Innov8ive Knits goodies to buy. They are going to be so much fun and I can't wait to introduce them to you.


Once again I hope you all had a great holiday, and don't forget to take advantage of my Cyber Monday sale. It's only for 2 days and the clock is ticking!

Inspiration Spreads Like Wildfire ~ Storytellers Tell THEIR Story

Katie and Jeff Barker are a special pair of people who are near and dear to my heart. I met them while looking for a photographer for my wedding in March. I've developed a bond with them that you would have never expected to get from a photographer. I don't know if I ever told them this before now, but learning about how they started their own small business doing what they love was one of the biggest inspirational factors for me to put myself out there with Innov8ive Knits.


So not only is their work beyond amazing, they have influenced my life in a way I can't repay them. They have been kind enough to let me feature them as someone who I find incredibly inspirational and answer questions about their business and give advice from their experience. You can visit their website at: Katie and Jeff Barker Storytellers


Why photography?
Both of us enjoyed photography as a hobby for years before we decided to start our business. Katie took photography classes in high school, Jeff was always getting into crazy positions and situations to photograph our family. We have experienced love and joy and can't imagine not having photos documenting those times. We've also experienced pain and loss, and appreciate having photographs that pre-date those times. All of us have a story, and being able to tell that story with photography is awesome. We've had clients lose grandparents, friends, and spouses after their wedding, and knowing that we captured beautiful images of these individuals touches us very deeply.

How did you decide that your business should be the bread winner and leave the regular day job?
Honestly, we got a kick in the pants that made it happen. Jeff was working in a Monday to Friday 8-5 sales position, so photographing weddings on the weekend wasn't an issue with his work. His boss knew he was up to something on the weekends, but because it didn't interfere, Jeff didn't talk about it much. His boss asked him to take a client out on a Saturday that we had a wedding, and when he had to say no, his boss told him to choose which job to keep. We had the guts to go ahead to choose Storytellers. At the time, it was a little scary, but now we'd like to go shake his hand and thank him for making us leap.


What is your favorite picture?
This is the hardest question in this interview! [long pause, lots of hemming and hawing] This is a picture Jeff took of my [Katie's] grandfather. He was diagnosed with Alzheimer's a few months after our wedding, and he slipped away little by little. He ceased to tell jokes or to work to make other people smile, so when Jeff got this picture of him about a year after his diagnosis, it meant to world to me. This is the look I remember in his eyes all the time when he'd joke and laugh. He died just this spring, and I'm so grateful to have this picture. I have this picture framed and it's a constant reminder to me that what we do as Storytellers matters. It really does. When the cake has been eaten and the music has stopped, all people will have from the wedding day is their pictures, and it's important that we capture images that capture the essence of the people in them.

How do you find the right balance in pricing (pays the bills but doesn't keep you overpriced)?
We've definitely not gotten it right all the time. There have been times that we've had our pricing too low, and when it was all said and done, we were working for less than $5 an hour. The formula that we've used that makes sense is to figure out how much we need to make to keep our business afloat and pay ourselves a living wage, and the worked backwards. How many weddings do we want to shoot each year? How much time do we want to work? And then it's just simple math. Money needed divided by number of jobs equals the amount of money we need to earn per job. Obviously it takes a while to come up with the answers to the first questions, but they're worth asking. We work six days a week, we work long hours, and we're always on call, but we love our clients and they make the hard work worth it.


When did you realize that Storytellers was the success it is now?
I think when people started asking us for advice, we felt successful. We enjoy speaking with other photographers, especially ones who are just starting out. It's a great feeling to help other people!


You have customers all over the country How did you get word of your business out?
We depend on referrals from our clients. Word of mouth is hugely important for several reasons. First, advertising is very expensive. Paying for clicks on Google or Facebook could easily eat up hundreds of dollars a month. Referrals don't cost you anything (although we do give our couples incentives for referring us). Second, having people who have worked with us recommend us is infinitely more valuable to potential clients than just randomly picking up the phone book and choosing someone they know nothing about.


What gives Storytellers an edge over other photographers?
I think it's the amount of care and attention we give our clients. I mentioned earlier that we work six days a week, and I really meant it. We care a lot about the people who have invested their trust in our work, so we work really hard to meet their expectations.


What is your number one piece of advice you would give to anyone starting their business?
Keep reading, learning, and asking questions. There's always someone out there who does what you do better or differently than you, and there's no shame in trying to learn as much as you can.

Katie & Jeff have been a tremendous inspiration personally to me. They have been so encouraging! I'm not just saying this to butter them up but sometimes I look at their portfolio or our engagement photos and can't believe we even know them.

I hope that you have found the Storytellers just as inspiring as I have. I truly do believe that inspiration spreads like wildfire and hope that my sharing this with you will give you that push to do something that your heart really wants, no matter what it is. To my fellow Etsians I hope that you find their expertise and experience well received and are able to take their advice and apply it to your small business. I know I will.

Weekend Wrap up ~ New Strides & Organizing

This week has gone by so fast! The holidays are right around the corner and the days have gotten so short that I can hardly get anything done these days.

If you haven't already heard, this week I made my first sale!! I also got my brand new business cards in! Things are really coming together and Innov8ive Knits is making great strides every day lately. These new business cards are a BILLION times over better than the last ones I had. I got smart this time and had a graphic designer work with me on creating the new logo. With my new photoshop skills I put the logo on a clean, simple background with only the most important information on the bottom and had them made. My last cards were super busy and you couldn't hardly even read the letters. Most of the time less is more, learned that the hard way.

This morning I finally sat down and organized my giant stash of yarn and updated my knitting queue. Before I started to organize I had a plastic tub of all of my yarns crammed in with no rhyme or reason and receipts for them all over the place. I took all of the yarn and attached a tag on them showing what project they are for and how much it cost, then put all the yarn for the same type project in a bag together. It's not quite where I want to be, but until we get a new house & a new office this will have to suffice. When we do get our new place after the wedding here a few things I'd like to do (thanks to pinterest, feel free to follow me here)



http://pinterest.com/pin/108930884706611487/



I really love the way this works. I would most likely do mine by yarn size or project, and the chalk labels are ideal! My stash is always changing being able to easily change the way I categorize it is so wonderful!



http://pinterest.com/pin/108930884706611493/



This is another genius idea! Although my business is based around knitting, there is always paperwork to be done. Any way that I can minimize desk space taken up is a thing I want to be involved in. On top of having paperclips and such available & out of the way. I can also stash tapestry needles, my clothing labels, and other frequently used notions there.

I've had to put aside a couple of projects I had planned for my Etsy store stock to work on some new custom orders I've picked up. I am so grateful for all the new orders I've gotten lately. It certainly has kept my busy and my Etsy store very naked but that's ok.

AND I purchased a new pattern! I have had several requests for this, or something similar so I thought it would be a great idea to include it in my goodie pattern catalog.

http://www.etsy.com/listing/62734110/crochet-pattern-pdf-spiral-flower?ref=af_you_favitem

I would love to have your thoughts on what colors you would like most for this. I've also considered attaching a button on the headband and making a couple of flowers in complimenting colors so you can change it up if you like by attaching it via the hole in the center of the flower.

It seems like just yesterday it was Monday and here it is again right around the corner. Next thing you know the holidays will be here (and my wedding right behind). I have a VERY LIMITED space for custom orders guaranteed by Christmas now. I you are interested please let me know soon. Have a great week!

And the winner of the bearded beanie is....

First of all I want to take a second to thank everyone for their support and participation in this giveaway. I am thrilled to have so many new people in my knitting "family" and I can't wait to share with you all of my new projects and experiences. This truly wouldn't have been the same without all of your support. 


After all of the entries were totaled I put each entry on a same sized sliver of paper and folded them all the same way (no special treatment) and put them all in a bag to pull out at random. Here's the results: 





Contact Me- with your address for me to mail you your bearded beanie!


 If you didn't aren't the winner, you can still get a chance to put your hands on one. I have one for sale in my etsy shop right now! Not only do I have one for sale I am taking custom orderes for them as well. You can get just about any color your heart desires for $40.00. I will warn you though if you want it by Christmas I will need to know within the next few weeks to make sure I can get it done in time.


This giveaway is the first of many to come. Keep in touch for future events and don't forget to follow my blog for exclusive sale codes and giveaways!


Thanks again everyone!